Should you sell your home yourself?
Evaluating your home
Preparing for the market
How to advertise your home
How to show your home
Legal Issues
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How To Evaluate Your House
Choosing the right price for your home is crucial to making a
sale. You risk everything if your price is too far off the
current market. You don’t want to discourage buyers because
you are pricing too high and you don’t want to throw away equity
because of a low asking price.
Although this part will take a little work you will be better
prepared and have an easier time finding a buyer if you do your
homework. Real estate agents are familiar with the current
market – what houses are selling for as well as how your home
compares to others on the market. You will need a few weekends
to get a solid feel for the market in your area.
Where do you begin?
Stay Local
You need to see what similar homes are selling for in your area.
Your area is crucial – a similar home in another area of town is not
consequential to your pricing. Look in the paper and for sale
signs on the streets in your immediate area.
Do not ask for a free estimate from a real estate agent. Not
only is it unfair to ask them for that information when you don’t
plan to work with them, but you will not know if they are new and
their pricing unrealistic or if they’re giving you an inflated price
to get your business. Not that all agents would do that, but
it is safer to work this out yourself if you are not planning on
working with an agent.
Be Honest
Your home is valuable to you for many reasons. Children may
have grown up in the home, marriages and anniversaries have been
celebrated. Your dog may be buried in the backyard. This
is, unfortunately, not a selling point for buyers.
Attend open houses in your area. Visit the homes on the market
that are similar in age, size and style to yours. Only take
the information that is available when you are planning to sell
since markets can change drastically from season to season.
Honestly take note of how yours compares.
Things to take note of are yard size, fencing, updated kitchen,
bedroom sizes, type and monthly cost of heating (especially in
climates with cold whether), if it needs a paint job (inside or
out), distance to schools or shopping and if the financing is being
assisted.
Ask how long the home has been on the market. A home that is
not moving in a strong market may be asking too much. Do not
use this home for your comparison.
Compare several homes to your own. Start with their pricing
and add or subtract depending on if you are missing a feature or
have a feature they don’t. By working with several examples
you should get a feel for right price.
You can also hire an independent appraiser to validate the pricing
you’ve decided on. Whatever you do, do not aim too high or
your home might sit too long on the market – buyers will know this
and stay away.
Pick the Best Price
You are probably aware of how stores price items with a .99 ending
to entice buyers. Even though you know this (as does most
everyone else) it works.
Keep that in mind when deciding on a price. If you are
thinking of selling for $180,000 you will find more buyers if you
price it at $179,900. Simple but effective.
Buyers will have a price range in mind when shopping. It’s
better to be just below the $180,000 mark so you can take advantage
of those looking in the $175,000 to $180,000 range rather than
limiting it to those looking in the $180,000 to $190,000 range.
You will still get the interest of buyers looking in the higher
price range as people are always looking for a deal.
Now that you have decided on a price, you need to prepare your home
for the market – that is, your prospective buyers. This area
also requires some time and attention, but is well worth the effort
of preparation.

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